Foldaway Bookshop was a specialist pop-up architecture bookshop conceived and created by Claire Curtice Publicists as part of the programme for the London Festival of Architecture 2010.
Foldaway Bookshop celebrated the art form of the printed publication by creating a unique destination bookshop in which to browse specialist books on the subject of architecture. Stocked by RIBA Bookshops, Foldaway Bookshop featured the latest must-have high quality publications and the most coveted architecture classics. The reading lists of some of London’s most talented and thoughtful architects and architectural critics were exhibited throughout the space.
Located in a vacant unit on Heddon Street generously donated by the Crown Estate, Foldaway Bookshop had a bespoke interior designed by London based design studio Campaign. Inspired by the open pages of a book, the walls, shelving and sales counter of Foldaway Bookshop were constructed entirely from cardboard, provided in-kind by SCA. The cardboard was low cost, recyclable and highly flexible to accommodate a variety of events, including a launch party, book launches, talks and screenings. Foldaway Bookshop’s innovative design won ‘Best Retail Interior’ in the Design Week Awards 2010.
Published on 06/07/2012