Our industry expertise and broader cultural knowledge, ongoing research and growing network of trusting relationships bring special insight to every client we work with.

We help with:

  • Contextualising projects
  • Mining the architecture and design industry and the wider cultural and political landscape to cultivate new relationships
  • Alerts to new competitions, calls for papers and other opportunities to apply for

Collaborleaders, an atabrahams event held in June 2009 at Arup's offices, London. The evening was chaired by Sophie Howarth, School of Life, and guests included composer and cellist Philip Sheppard, architect and engineer team Adam Caruso and Andy Sedgwick, Jazz maestros Steve Lodder and John Etheridge, and editor Tim de Lisle. Illustration: Hannah Postlethwaite.

Foldaway Bookshop, a pop-up shop we created for the London Festival of Architecture 2010, made entirely of cardboard and stocked with a collection of books selected by leading London architects and critics. Photo © Paul Greenleaf


For our clients to be seen and heard in the right circles, with projects that capture relevant media interest, we begin with strategy.

We help with:

  • Strategic PR planning
  • Creating bespoke campaigns
  • Developing and managing press strategy, including exclusives
  • Advice on contacts to nurture
  • Advice on awards to apply for
  • Advice on events to participate in
  • Equipping clients to lead future PR in-house


The competitive nature of the architectural sector means our clients’ brands must have a clear voice – both visually and verbally - to stand out. Compelling narratives are essential to build profile.

We help with:

  • Understanding a practice’s voice
  • Identifying key messages
  • Drafting and seeking approval of press releases
  • Commissioning photography

We harness opportunities in the professional events calendar to engage our clients in the discourse of architecture. This was a round-table discussion we programmed for White Arkitekter during Open City's Green Sky Thinking 2017. Photo © Kasja Kax

LFA 2019 panel discussion, 'Don't Play with our Future', at Waterloo City Farm. Photo @ Agnese Sanvito.

Campaign Management

We work on time-sensitive campaigns, with often a small window of opportunity to break a story, or curate an event. This means everyone involved must be responsive, meticulous and organised.

We help with:

  • Delivering bespoke campaigns
  • Collating project data, visuals and drawing materials, bringing clarity and order
  • Researching and preparing project specific targeted mailing lists
  • Editing/sequencing images and finalising project press kits
  • Distributing press releases
  • Management of press views, building openings, preview tours