Insight
Our industry expertise and broader cultural knowledge, ongoing research and growing network of trusting relationships bring special insight to every client we work with.
We help with:
- Contextualising projects
- Mining the architecture and design industry and the wider cultural and political landscape to cultivate new relationships
- Alerts to new competitions, calls for papers and other opportunities to apply for
Strategy
For our clients to be seen and heard in the right circles, with projects that capture relevant media interest, we begin with strategy.
We help with:
- Strategic PR planning
- Creating bespoke campaigns
- Developing and managing press strategy, including exclusives
- Advice on contacts to nurture
- Advice on awards to apply for
- Advice on events to participate in
- Equipping clients to lead future PR in-house
Messaging
The competitive nature of the architectural sector means our clients’ brands must have a clear voice – both visually and verbally - to stand out. Compelling narratives are essential to build profile.
We help with:
- Understanding a practice’s voice
- Identifying key messages
- Drafting and seeking approval of press releases
- Commissioning photography
Campaign Management
We work on time-sensitive campaigns, with often a small window of opportunity to break a story, or curate an event. This means everyone involved must be responsive, meticulous and organised.
We help with:
- Delivering bespoke campaigns
- Collating project data, visuals and drawing materials, bringing clarity and order
- Researching and preparing project specific targeted mailing lists
- Editing/sequencing images and finalising project press kits
- Distributing press releases
- Management of press views, building openings, preview tours